On the Met Gala, Personal Brand, and Being Your Own Statement

The Met Gala came and went.
A parade of fabrics, references, bodies, and statements—some loud, some quiet, all intentional.

It reminded me that personal branding isn’t about visibility. It’s about alignment.
Every detail you choose—what you say yes to, how you show up, what you allow—communicates something.
Not just to others, but to yourself.

What’s your theme right now?
Not the one you tell the world. The one that’s showing up in your choices.

Is it peace or performance? Expansion or survival? Strategy or noise?

I say this because we often spend so much time trying to look like we belong in the room, we forget to ask if the room is even aligned with the story we’re building.

Your brand isn’t what you post.
It’s what your calendar says. How you cherish your time. How you show up in the world with your talents and gifts. What your systems protect.
That’s your real statement piece.

And if you haven’t been intentional lately, don’t panic. Start small.
Choose one area of your life to bring into alignment. Then another. Then another.
Eventually, the entire look will make sense.

Until next week,
Luci

On Burnout, Time, and Why Soft Life Isn’t Always Strategy

We’ve romanticized the idea of doing less.
Soft life, slow mornings, saying no.
And I understand it—burnout made rest feel radical.

But rest, without clarity, becomes another version of escape.

If you don’t know where you’re going, softness won’t bring you peace. It just buys you space from the discomfort of not having a plan.

Resting is essential, don’t get me wrong; but after we pull back, relax, and breathe - what’s our next step?

I’m not anti-rest. I’m anti-drifting.

Some of the most aligned people I know are calm, clear, and decisive.
They’ve built systems that hold them. Calendars that protect them. Boundaries that don’t just guard time—they shape vision.

The soft life isn’t the opposite of hustle.
The opposite of hustle is strategy.

If you're tired, maybe it’s not the doing. Maybe it’s the not-knowing.
Rest, yes.
But rest with direction. Rest with design. Rest that leads somewhere.

Until next week,
Luci

On Wealth, Visibility, and Why Most People Are Exposed

We talk about wealth like it’s a destination.
But lately, I’ve been thinking about how many visible people are, in reality, unprotected.

We’ve mistaken success for structure.
Online, we see headlines about new valuations, big deals, brand partnerships. But in “real life”? Many are trying to make ends meet and can’t fathom thinking of an estate plan, no matter how necessary it is.

We don’t need more money, we need more structure with what we have (at least for now).

A salary, even a high one, doesn’t mean security today.
A following doesn’t equal financial protection always.
A title doesn’t build a trust in many cases.

Most people are more “successful” than ever, but the reality is, many are more exposed than they’ve ever been.

Real power isn’t what people see. It’s what you’ve built that no one else has access to.

So if you’re growing—professionally, publicly, even personally—take a moment this week to ask:
If I disappeared tomorrow, would what I’ve built outlive me?
If not, you’re still building visibility. Not value.

Until next week,
Luci

On Layoffs, Loyalty, and the Power of Having a Plan

We’re told that layoffs aren’t supposed to be personal, yet, it always feels that way.

No matter how many headlines we scroll, when it hits your inbox—or someone you love’s—it cuts deep. Not because of the job title. But because of what it interrupts.

Security. Identity. Timing.
It makes you question: Was I prepared? Or was I just busy?

I’ve seen high performers operate with intensity, loyalty, and excellence—and still get blindsided.
Not because they didn’t work hard. But because they didn’t have a personal strategy.
No exit plan. No career strategy. No idea what they’d do next, if “next” showed up uninvited.

We tend to protect companies with better systems than we use to protect ourselves.

So if you’re reading this—employed, building, pivoting, somewhere in-between—consider this your reminder:
You don’t need a safety net. You need a structure.

Strategy isn’t panic. It’s peace.

Until next week,
Luci